China demands that any online AI-generated content have warning signs.

On Saturday, China’s internet regulatory authority put forth a stringent proposal that, if implemented, would mandate digital platforms to label content produced by artificial intelligence.

The Cyberspace Administration of China revealed its draft plan, which stipulates that platforms and online service providers must mark all AI-generated content with a prominent logo and include metadata within the associated files.

The proposal suggests that logos should be displayed in various locations within text, images, videos, or audio files.

For audio files, the authorities in Beijing need a voice prompt to inform listeners about AI-generated content at both the beginning and end of the file, and, when appropriate, at intervals during the file. Additionally, software that plays audio files must alert users when they access AI-generated content.

In the case of video players, the requirement is less stringent, allowing for notices to be displayed only at the beginning, end, and at pertinent moments throughout the video clip.

Individuals sharing AI-generated content online will be mandated to indicate its nature. Should they utilize generation tools offered by a platform, they must disclose their identity, and a record of their activities will be maintained for six months.

Certain labels indicating AI-generated content will be assigned dynamically, relying on the metadata integrated within the AI-produced material.

In instances where metadata is not present in a file, service providers will be obligated to evaluate the content. If an organization has reason to believe that a file was created by AI, it will be required to label it accordingly.

The proposed legislation requires internet platforms in China to collaborate by sharing the technologies they develop for detecting AI-generated content, thereby enhancing collective capabilities in this area.

Failure to comply with these requirements will result in significant consequences for platform operators and individuals involved.

Currently, the draft remains open for public commentary until October. However, it is important to note that Chinese regulators are not typically known for making substantial revisions following the release of such drafts; thus, this proposal likely reflects the intentions of the Beijing administration for implementation.

In essence, the situation remains consistent: China consistently expects its technology companies to monitor online content and associate user-generated material with identifiable individuals. This approach enables China to maintain its vision of sovereign control over the domestic internet, effectively minimizing the likelihood of critical discourse regarding the Communist Party or government from appearing online or enduring if it does.

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