If your Threads posts are good enough, Meta might pay you.

Meta might pay you if your Threads posts are good enough


A spokesperson for Meta told Business Insider that the company is trying to give cash bonuses to artists who make interesting content for its Twitter-like app Threads.

It is being tested with a small group of artists in the US, but the company didn’t say how long it would last.

The Instagram help desk says that eligible artists can make money from Threads material based on the “performance” of posts or the “number of posts” shared to the app. The site also says that Thread posts that have “less than 2,500 eligible views” can’t get paid.

The company wants people to use its text-based app, as shown by the invite-only program. Threads could keep users by paying artists to post on it. This would help it compete with Elon Musk’s X and new platforms like Bluesky and Mastodon. X, which used to be called Twitter, has also been testing a way to pay artists based on how much activity they get.

When Threads came out in July, it got a lot of downloads, and it’s still the most popular game in the Apple Game Store. X, on the other hand, is ranked 26th. Mark Zuckerberg, CEO of Meta, said during the company’s Q4 results call that Threads had more than 130 million monthly active users in February. The app has been slowly growing over the past nine months.

That same month, The Information said that Instagram was starting to give producers, like reality TV stars, “special prizes.”

Meta is also trying out a new “Spring Bonus” program for Instagram that will pay artists for engagement on reels, photo carousels, and single-image photo shares. This is in addition to Threads.

The business shut down a bonus program for reels in March 2023. But in October, Adam Mosseri, the CEO of Instagram, hinted that the company might bring back awards.

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