Mark Cuban is an American investor and entrepreneur who intends to invest in a new alternative for TikTok. This project will be based on Bluesky’s AT Protocol.

With the impending potential for a TikTok ban in the United States this Sunday, many users are busy dodging that potentiality with other platforms for video-sharing, such as RedNote. Cuban does see an opportunity to build a more open and flexible social web through a suite of apps that use AT Protocol technology.

AT Protocol aims to replace the older ActivityPub protocol, which has constructed the bulk of existing decentralized social networks today. Bluesky operates and serves as the main app for AT Protocol but exists within an expanding framework that allows for the creation of a whole host of other services. Cuban is very enthusiastic to encourage whoever wants to give building a TikTok alternative with this new protocol a try.

A key aspect of the AT Protocol is its extendability. This caters for the users to decide to hop accounts between servers without losing their followership, contents, or data. This measure grants users a choice of platforms with far more safety and flexibility. Interestingly, Cuban’s interests with the AT Protocol extend beyond simply creating a better open social web; he is also eyeing this as a way to bolster competition, especially against platform X by Elon Musk. This initiative may alter the current dynamics within the social media space and afford users multiple alternatives.

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