Meta moves on from its AI characters that look like famous people

The Information revealed that Meta has shut down its AI apps that let you talk to the alter egos of famous people. At Meta’s Connect event in September, the famous chatbots were a big part of what the company had to say. You can’t talk to them any longer.

Meta released AI Studio on Monday, a tool that lets makers in the US make AI apps that talk to each other. This led to the shutdown. Statements make it sound like the company wants to go in this way instead of making famous bots by hand.Meta spokesperson Liz Sweeney tells The Verge, “You can no longer interact with AI characters that are brought to life by celebrities.” The process of making them and Meta AI taught us a lot about how people can use AIs to connect and create in unique ways. AI Studio is an improvement that gives anyone—consumers, makers, and famous people—a place to make their AI.

Charli D’Amelio (as Coco, a “dance enthusiast”), Dwyane Wade (as Victor, an “Ironman triathlete motivating you to be your best self”), and Paris Hilton (as Amber, a “detective partner for solving whodunits”) were among Meta’s first chatbots. The Information said that the company didn’t follow through on its plans to add more, such as robots based on Bear Grylls, Chloe Kim, and Josh Richards. A story in October by The Information said that Meta paid some of the celebrities millions of dollars for their likenesses.

Meta may not have been happy with how these famous lookalike bots turned out, but the company still has high hopes for AI chatbots. Google’s CEO Mark Zuckerberg talked a lot about robots with Alex Heath of The Verge last year. The company has also added its Meta AI helper to Instagram, Facebook, Messenger, and Google Helper.

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