Preorders for the Apple Vision Pro headset open on January 19 and the device releases in the United States on February 2.

The Vision Pro will cost $3,500, with prescription lenses costing an additional $149.

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In a press release on Monday, Apple announced that the Vision Pro will go on sale in the United States on February 2; preorders will open on January 19.

On January 19, at 5 p.m. Pacific Time, preorders for the Vision Pro will start, as per the product page.

The business also announced that the Vision Pro would come with 256 GB of storage and that prescription lens inserts would run you $149.

A quarter of a percent was gained by Apple shares on Monday in premarket trade.

Apple’s response to Meta’s Quest headphones, the $3,500 headset has been in development for years. The device was unveiled by Apple in 2023 during its Worldwide Developers Conference.

In a statement released on Monday, Apple CEO Tim Cook declared, “The era of spatial computing has arrived.” The same M2 processor that Apple uses in its laptops powers the headgear.

Since the release of the Apple Watch in 2015, Apple has introduced a new product category with the Vision Pro. Experts and analysts do not believe that the headgear will initially generate a large amount of income. For instance, UBS projects that Vision Pro’s sales may reach $1.4 billion, a sum that is “relatively immaterial.”

Although a lot of businesses have pushed virtual reality in the past, neither enterprise nor consumer users have adopted it widely as of yet.

The Vision Pro has an input mechanism that lets users operate the headset with their voice, hands, or eyes in addition to a new operating system called VisionOS. According to Apple, several creative and productivity applications, such as Salesforce’s Slack and Microsoft’s Office suite, are compatible with Vision Pro.

Apple hopes to alter how users see TV and gaming content with the new headgear. According to the press release from the firm, viewers will be able to see content from Apple TV+ and many other platforms on a virtual reality screen “that feels 100 feet wide.”

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