In early 2025, the “Tesla Takedown” movement was a principal campaign against Tesla CEO Elon Musk’s involvement in American politics, including his role in the Department of Government Efficiency (DOGE). The primary goal of the movement was to economically impact Musk and counter his political power by organizing peaceful demonstrations and advocating boycotts of Tesla merchandise.
Protests took place nationwide, with prominent incidents in Portland, Oregon, where about 350 protesters gathered against Tesla’s perceived political alignments. Demonstrators expressed opposition to government privatization and the control of Musk over federal policies. Similar events took place in cities such as New York, San Francisco, and Minneapolis, which was indicative of general discontent.
As responses to these protests, there were reports of violence against Tesla properties like arson and shooting at Oregon and French dealerships. While these acts of violence were not officially verified as part of the Tesla Takedown movement, they heightened the national discussion on domestic terrorism and free speech.
President Donald Trump denounced the vandalism, calling such acts domestic terrorism. He promised to prosecute offenders harshly, saying they would “go through hell.” Trump also publicly endorsed Musk by announcing he would buy a red Tesla Model S, highlighting his appreciation for Musk’s efforts in the American economy.
The interaction of peaceful protests, presidential intervention, and debates over free speech and corporate interests accounts for the complexity of the situation. Since the Tesla Takedown movement sought to redirect protest through peaceful channels, extraneous factors like episodes of violence and political endorsements have complicated the scenario, shedding light on the challenge of juggling protest, policy, and public opinion.
