When Apple came up with the iMac in 1998, the lowercase ‘i’ became a trademark of the brand. But what does it stand for? According to Steve Jobs, the ‘i originally represented the internet, stressing the iMac’s general but easy access to the web right when the internet started to become mainstream.
Yet, with the simple statement, Jobs also revealed that the ‘i’ stood for much more: individuality, innovation, inspiration, and instruction.
The “i” represented Apple’s aspiration to create easy-to-use, personalized technology. It reflected the company’s commitment to making its devices not only tools but, in fact, extensions of oneself. The “i” prefix has, over the years, become synonymous with Apple’s flagship products, from the iPod and iPhone to the iPad.
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The ‘i’ remains today as a testament to Apple’s origins in innovation and its focus on empowering individuals through technology. With a stand for the internet, individualism, or inspiration, the ‘i’ stands for the core values that have propelled Apple onto the world stage.