The previous year, TikTok introduced a new income mechanism for streamers in the shape of the Creativity Program. This program was designed to encourage broadcasters to create original content. Streamers were encouraged to produce longer videos with the implementation of this initiative, which would ultimately result in TikTok being able to sell more adverts online. Films must be longer than one minute in length to be eligible for payment under the Creator Rewards Program, which is the new name for the program that the company is introducing to broaden its scope and appeal to a more extensive audience.
According to the organization, the Creator Rewards Program will continue to reward high-quality, unique material that is longer than one minute. The program will employ an optimized rewards formula that focuses on four important areas: originality, play duration, search value, and audience engagement.
TikTok claims that longer coverage is more lucrative, as shown by the fact that “total creator income has risen by over 250 percent within the last six months, and the number of creators making $50,000 each month has nearly plaited” since the beta version of the platform was published. This is proved by the fact that the number of creators making $50,000 each month has nearly doubled.
Additionally, TikTok is expanding the possibilities that creators may access through their subscriptions inside the medium. Before this, only live broadcasters were able to gain access to prizes like as badges, personalized emoji, and unique material that required payment. Having said that, the company is currently expanding these benefits beyond live streaming.
According to TikTok, qualifying artists will be able to sign up in the coming weeks to gain access to a new method that will allow them to enhance their community by offering them more value in the form of unique material and rewards. Additionally, this will provide their most engaged communities with the ability to interact even more deeply with their favorite creators.
The company’s Creator Fund was regularly criticized for having minimal compensation, even though it did not have any minimum requirements for the duration of videos and had been canceled the year before. Within the previous year, Hank Green, a streamer, reported that he made around 2.5 cents for every 1,000 views that he received on the website. Only a tiny percentage of the income he made on YouTube and over half of what he made on TikTok before the establishment of the fund is included in this particular amount.
On the other hand, a few broadcasters indicated their interest in participating in the Creativity Program’s beta evaluation. Several creators received reimbursements that varied from the low thousands to about one hundred thousand dollars per month. These producers had subscriber counts that ranged from a half million to several million. One creator stated that this was “a complete 180” from what they had seen in the Creator Fund on the previous occasion.
Furthermore, audiences have demonstrated a lack of interest in longer films, which is a significant finding. According to a study that was conducted and published by Wired earlier this year, more than fifty percent of users of TikTok stated that they found clips that were longer than one minute to be “stressful.” In addition, the survey revealed that thirty percent of consumers watched movies via the Internet at a rate that was twice as fast as the average.
TikTok is now confronted with several issues, one of which is determining how to accurately reward artists. ByteDance, the parent company of TikTok, would be required to sell the app for it to continue to be available in the United States, according to a new bill that was submitted by a group of legislators in the United States yesterday.
