What to anticipate at Samsung Unpacked 2024, which will include the release of the Galaxy S24 smartphone

Unpacked, which will debut this year's top Galaxy phones, begins on January 17 at 1 PM ET.

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With CES 2024 already in the books, the tech community can relax and… wait, there’s still the tiny issue of a Samsung Unpacked coming up. Samsung is holding its annual launch party a little sooner than normal. At 1:00 PM ET on January 17, it will begin. But unless something extraordinary happens, Samsung will reveal the Galaxy S24 smartphones.

Samsung Galaxy S24 product range
As usual, there have been rumors circulating for weeks regarding Samsung’s Galaxy S24 cellphones. Thanks to leaker Evan Blass, who claimed to have gotten a spec sheet for all three of the smartphones, we have a reasonable idea of what Samsung has in store for the Galaxy S24 and S24+ Ultra. Samsung’s website currently features a “reserve” page for individuals who wish to be the first in line to purchase the newest smartphones, much like it did in previous years.

On the hardware front, another year of incremental adjustments is probably in store. The majority of the components will most certainly see specs boosts, and the S24 devices will most likely function quicker and more effectively than their predecessors. But, if you’re one of those people who upgrade to the newest phone every year or two, you shouldn’t expect to have a drastically different phone… well, except for the Galaxy S24 Ultra, which is expected to feature a titanium frame and a flat display.

The engine room may have the biggest hardware improvement. It is anticipated that Samsung will use the Qualcomm Snapdragon 8 Gen 3 processor. That’s important considering Samsung’s recent work in the field of generative AI and Qualcomm’s attempts to support on-device AI operations with its CPUs.

In light of this, AI features will probably be the largest addition to the Galaxy lineup this year. Recently, Samsung revealed its own generative AI models, which are capable of translating language, summarizing papers, creating emails, assisting with coding, and—yes—even creating graphics in response to text cues.

It’s commonly anticipated that Samsung’s Gauss generative AI technology, which is expected to be dubbed Galaxy AI, will make its public debut with the Galaxy S24 handsets. With this tease of a feature dubbed Zoom with Galaxy AI, for example, the firm has been hinting at some of the AI enhancements.

Everything else: computers, fitness trackers, and generative AI
The new smartphones will steal the show, and Samsung will most likely take a long time to discuss the generative AI features. There might not be much room left for other announcements after that. Rumor mongers have stated that the Galaxy Fit 3 fitness tracker might make an appearance. One UI 6.1 for Galaxy smartphones may be released at the event.

In addition, there have been rumors that Samsung would introduce several Galaxy Book Pro laptops. It’s also possible that the business will introduce new earphones, tablets, and smartwatches. We’ll soon learn exactly what the business has in store for its first mass-market gadgets in 2024.

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