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Threads introduced diverse sharing, allowing users to share likes and replies from other servers on the platform. The Threads team has been working to facilitate diverse sharing, enabling any platform using the ActivityPub protocol to host and integrate Threads content over time. This means that if a post is posted on Threads and activated diverse sharing, it will also be shared to your profile on Mastodon, which also uses ActivityPub.

The diverse concept divides the power of big social platforms among many users, who can build their algorithms, rules, processes, etc., aligned with their community interests. This empowers people to control every aspect of their social media experience. Still, the challenge lies in making people educate themselves on this process and exercise control within this new paradigm.

Most people want to download an app, make a profile, and start using social apps. Meta, which sparked the development of the fediverse by misusing people’s data and restricting the reach of posts, is now looking to get in on the act. Given that social media is its core business, Meta is keen to stay in touch with the diverse concept to reinforce its market position.

Meta has improved its processes and systems over time. Still, moral mismatches aside, there are more diverse sharing options on Threads as it continues to expand its connection to the broader network. If the fediverse can be simplified and streamlined, to the point where standard users can understand and confidently encounter the process, there is value to the concept.

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