Positive developments have emerged for marketers utilizing Snapchat, as well as for creators designing augmented reality experiences for the platform, with the app now optimized specifically for iPad displays.
It is important to note that Snapchat has been accessible on iPad for a while; however, it was merely an enlarged version of the mobile application, adapted for the larger screen.
As illustrated in the accompanying image, the iPad iteration of the app featured black bars on the sides to accommodate the iPad’s dimensions. Additionally, various display constraints could lead to presentation issues, as the app was not originally designed for the expansive iPad display.
With this recent update, users will now benefit from a fully functional version of the app, tailored specifically for the iPad’s larger screen. This enhancement is expected to boost Snapchat’s usage and accessibility, while also serving as an effective platform for testing new advertisements and in-app experiences, given the larger viewing area.
Moreover, users will have the opportunity to evaluate their AR Snap Lens experiences on a more expansive screen.
In summary, this update represents a significant improvement, offering new access opportunities for Snap and serving as a valuable consideration for testing procedures.
Therefore, when experimenting with a new Snap AR experience, it is advisable to test it on an iPad to identify any additional flaws that may not be as apparent on smaller devices.
Thank you for reading this post, don't forget to follow my whatsapp channel
Discover more from TechKelly
Subscribe to get the latest posts sent to your email.
Comments are closed.