Users of Bluesky are increasing following Brazil’s X prohibition.

Bluesky, a competitor to X, received a $13 million investment from Twitter before Elon Musk acquired the company. Despite being significantly smaller than X and its primary rival, Threads, which is owned by Meta, Bluesky has managed to maintain its competitiveness.

It is frequently regarded as the third most popular micro-blogging platform, following X and Threads. The platform has attracted specific user groups, such as artists and more progressive individuals who have distanced themselves from Musk’s right-leaning political stance.

Initially an invite-only platform, Bluesky reached 2 million users by November 2023, as some social media users migrated away from X due to Musk’s leadership style. In February of this year, Bluesky opened its doors to the public, eliminating the invite requirement.

In May, Bluesky announced that it was nearing 6 million users, a milestone it appeared to achieve in July. The platform experienced a growth of 4 million users over approximately eight months, increasing its user base from 2 million to 6 million. This surge was notably accelerated by the ongoing conflict between Elon Musk and Moraes, which allowed Bluesky to gain 3 million new users in just one week.

Looking ahead, Bluesky has indicated that it will soon introduce a highly requested feature—video uploads—following its announcement of reaching a user base of 9 million. Additionally, with Musk’s ongoing disputes in Brazil, it is anticipated that Bluesky will continue to benefit from X’s restrictions in that region.

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