Shopify’s CEO, Tobi Lütke, just dropped a major update in an internal memo—and it’s all about AI. The message was clear: before any team asks for more hires or budget, they’ll need to prove they’ve exhausted all options using artificial intelligence first.
Lütke didn’t mince words. He called AI adoption the fastest shift he’s seen in his career and made it clear that using AI effectively isn’t just encouraged—it’s now a basic part of the job. How well employees leverage AI tools will soon factor into performance reviews.
It’s not just talk, either. Shopify is already rolling out AI-powered features like “Shopify Magic,” a set of tools helping merchants automate tasks and streamline their online stores. The move mirrors what’s happening across tech, with companies racing to integrate AI into everything they do.
For Shopify, the goal is simple: work smarter, and stay ahead. As AI reshapes how businesses operate, Lütke’s betting that making it a core part of Shopify’s DNA will keep the company at the top of the e-commerce game.
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